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Submitted by Howard2 on Monday, January 19, 2004 - 01:03


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The New York Times Political News Headlines

ANALYSIS
DEMOCRATIC TARGETS
ON THE EVE OF THE DEBATES
Report Based on Democracy Corps Post-Labor Day Polls

Source: www.democracycorps.com

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Democratic Targets

The Unrealized Change Voters

  • White non-college educated women (25 percent). This is the biggest potential gold mine for John Kerry. Right now, Kerry trails with them by 10, but many of these voters want change: 48 percent want a significantly different direction, but only 41 percent are currently for Kerry. These are not "security moms," as they lean against the Iraq war, but above all, they are concerned with the decline of middle-class incomes; they strongly reject the idea that the economy is doing well.
  • White rural voters (17 percent). The biggest key to the Bush election is holding on to white rural voters, obviously a large portion of the vote in Wisconsin, Iowa, and other states. His emphasis on security and values and his attacks on Kerry's character have kept them largely in line, but these voters are still unsettled. They are not as Republican as their current vote and many would like to move in a different direction. They are particularly upset about lagging incomes and health care.
  • White young voters under 30 years (8 percent). These have been very volatile voters, in this case, shifting toward Bush in the last month. But they are unrealized change voters: 46 percent different direction, though only 39 percent for Kerry. Their feelings about Kerry grew more negative in the last couple of months, but the main opportunity is on the economy, as they reject Bush's case for progress.
  • White senior women (10 percent). Kerry is actually doing well with these senior women, running 10 points ahead of Bush. But there is opportunity for considerable gains here. The margin on change is double the margin in the vote and these voters reject everything about Bush's priorities. By 67 to 28 percent, they say the middle class is squeezed; by 61 to 33 percent, they say the Iraq war has made us less secure. Kerry can make significant gains here.

Unconsolidated Democrats

  • White single women (14 percent). Women on their own - single, divorced and widowed - still hold great potential for Democrats. Kerry is already winning them by 11 points (51 to 40 percent), but they are desperate for a election about the issues facing these economically vulnerable women: an astonishing 58 percent want to move in a significantly different direction. They are strongly against the Iraq war and want to see action on health care.
  • Well-educated white women (16 percent). The biggest drop off in support after the Democratic conventions has come with white college educated women - from a 13-point lead down to a single point deficit. The drop was even more true for women with a post-graduate degree. The latter are still giving Kerry a big lead (26 points), but Kerry's vote dropped from 66 to 58 percent. But these college educated voters are strong change voters (by 8 points) and align with the Democrats (by 6). Kerry can make important gains here. These voters strongly oppose the Iraq war, think the middle class is squeezed, and care about health care and education.
  • White union households (17 percent). In September, Kerry was carrying these voters by 9 points (50 to 41 percent), but that trails their party alignment by 6 points and their desire for change by even more: 59 percent want to go in a significantly different direction. These voters are deeply upset about the economy, and also Iraq, but they are less certain of Kerry's strength.
  • African Americans (10 percent). Kerry is getting 82 percent of the vote and their interest in the election is very high. They will no doubt respond strongly to the engaged campaign that takes up domestic, as well as international issues.

The Surprising Consequences of Culture War

  • White college-educated men (18 percent of the electorate). The more secular, well-educated male voters had been held firmly in place by Bush's tax policies, but they are uncertain about the cultural attacks, the war, and even the economic direction. Thus, Bush is winning these white college men by 9 points, but this is half the margin Bush had earlier in the year. Indeed, Kerry has gained significantly here since the summer. The younger college educated men in particular (under 50 years) are particularly unsettled (53 percent are voting for Bush, but only 48 percent want to continue in Bush's direction).* These voters will stay with Bush, but not by the margins Republicans would have anticipated. Kerry has moved ahead by 6 points with postgraduate men.
  • White mainline Protestants (14 percent). While these voters have trended Republican in recent years, the course of the election has moved them toward the Democrats this year, perhaps as a reaction to Bush's evangelical emphasis. Kerry trailed here by 6 points in the five months before the August convention, but he is now ahead by 5 points (49 to 44 percent). These voters are very opposed to the war and upset by the inequalities of the current economy. There are opportunities for a Kerry margin here that should get the attention of election planners.

FOR RAPID MEDIA RESPONSE

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